Dr Chung’s Food Snow Chocolate

Owing to a recent illness, I’ve been debating whether I’ve been eating too many sugary snacks. Or maybe it’s the opposite; that I’m not eating enough…

Anyway, this is my first drink review in what is hopefully a long line to come. A fairly small carton, like the fruit juices we normally have here in the U.K, Snow Chocolate (스노우 쇼콜라, literally ‘snow chocolat’), put out by the Dr Chung’s Food brand, fails to disappoint. Or should that be chocolat, as the French spell it? Let’s move on.

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If the pictures didn’t already give it away, Snow Chocolate is effectively chocolate milkshake. But it isn’t just chocolate milkshake – at least how people in the U.K might know it. Here, for those who aren’t familiar with our domestic brands, milkshakes of any flavour fall ostensibly into two categories: the milky kind (that is, the ‘thin-tasting’ ones), and the thicker, more gloopy varieties like Mars, Galaxy, etc – the latter being the drinkable versions of the chocolate bars.

Snow Chocolate seems to dodge those two distinctions quite well, and while boasting quite a few similarities to the typical fare, manages to rise above the rest quite unexpectedly. I’ve given a few other products on here this compliment before, but Snow Chocolate has a very genuine, much more relatable flavour than your average product. The chocolate manages to give the impression of chocolate, but doesn’t overpower the senses. The milky aspect on the other hand is still present, though it isn’t disappointingly watery, thin, and unsatisfying. If I had to name a closest comparison, it’d likely be the Galaxy chocolate milkshake, though not as off-putting with its gross richness.

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I’d say one advantage of the brand is that it’s very small in size, much like the small fruit juice boxes one takes on road trips, or to pack into lunchboxes. Smaller is better you say? In this case, absolutely. Whilst Snow Chocolate skirts the border between rich and weak in taste, it also works out perfectly in terms of portion size. Once you’ve slowly sipped all the contents, you feel just about content. I can’t tell you how many times I’ve bought a regular bottle of milkshake, only to feel that uncomfortable bloating and fullness after finishing it. You don’t get none of that here, folks.

As the saying goes, good things do indeed come in small packages!

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